Tapping into the culture, while staying in your lane. Good job Wall Street Journal.

The future of creativity will be determined by people that understand how to use the latest tool, that are well-versed across disciplines, who can provide value no matter what the brief is. But brands still need somebody with real creative chops. As more of the creative process becomes automated, the ability to infuse true human artistry will separate great work from good work.

The goal isn't to become a big agency. I want JMA to become more skilled in our craft and more diverse in what we offer, but I don't want to work with every client. I want to build a business that helps me live a more creative life & to help brands that I love tell richer stories that drive better results.